Brand & Marketing Design
FEATURED PROJECT
LendingTree Homepage Redesign
The homepage is the front door of the brand — the first thing a potential customer sees, and the last thing that should feel like an afterthought. When leadership aligned on a strategic overhaul, my team had less than a month to deliver three fully realized concepts to the executive committee. What followed was one of the more demanding and rewarding creative challenges of my time at LendingTree.
Powering a Marketing Machine
Performance marketing runs on volume, velocity, and the discipline to maintain quality at both. My team is responsible for the full scope of creative that keeps LendingTree's marketing engine running.
Rebranding a company that millions of people already recognize is not a small ask. I contributed to the LendingTree rebrand as part of a small core design team, working through the logo, the leaf, typography, and the consumer research that helped determine what the new identity would become.